The Ethics of SMS Frequency and Individual ExhaustionSMS marketing can be an efficient communication tool, yet over-messaging can bring about consumer frustration and attrition. Getting the right regularity is key to effective SMS advertising and marketing projects.Dani Henion, the founder of Textellent, recently organized a webinar on maximizing S

The Values of SMS Frequency and Individual ExhaustionSMS marketing can be a reliable interaction device, however over-messaging can result in customer aggravation and attrition. Getting the right regularity is crucial to successful SMS marketing campaigns.Dani Henion, the owner of Textellent, lately held a webinar on optimizing SMS messaging freque